This is not “yet another Snapchat Pwnage blog post”, nor do I want to focus on discussions about the advantages and disadvantages of vulnerability disclosure. A vulnerability has been made public, and somebody has abused it by publishing 4.6 million records. Tough luck! Maybe the most interesting article in the whole Snapchat debacle was the one published at www.diyevil.com [1], which explains how data correlation can yield interesting results in targeted attacks. The question then becomes, “How can I protect against this?”

Stored personal data is always vulnerable to attackers who can track it down to its original owner. Because skilled attackers can sometimes gain access to metadata, there is very little you can do to protect your data aside from not storing it at all. Anonymity and privacy are not new concepts. Industries, such as healthcare, have used these concepts for decades, if not centuries. For the healthcare industry, protecting patient data remains one of the most challenging problems. Where does the balance tip when protecting privacy by not disclosing that person X is a diabetic, and protecting health by giving EMT’s information about allergies and existing conditions? It’s no surprise that those who research data anonymity and privacy often use healthcare information for their test cases. In this blog, I want to focus on two key principles relating to this.

k-Anonymity [2] 
In 2000, Latanya Sweeney used the US Census data to prove that 87% of US citizens are uniquely identifiable by their birth date, gender, and zip code[3]. That isn’t surprising from a mathematical point of view as there are approximately 310 million Americans and roughly 2 billion possible combinations of the {birth date,gender, zip code} tuple. You can easily find out how unique you really are through an online application using the latest US Census data [4] Although it is not a good idea to store “unique identifiers” like names, usernames, or social security numbers, this is not at all practical. Assuming that data storage is a requirement, k-Anonymity comes into play. By using data suppression, where data is replaced by an *, and data generalization, where—as an example—a specific age is replaced by an age range, companies can anonymize a data set to a level where each row is, at the very least, identical to k-1 rows in the dataset. Whoever thought an anonymity level could actually be mathematically proven?

k-Anonymity has known weaknesses. Imagine that you know that the data of your Person of Interest (POI) is among four possible records in four anonymous datasets. If these four records have a common trait like “disease = diabetes”, you know that your POI suffers from this disease without knowing the record in which their data is contained. With sufficient metadata about the POI, another concept comes into play. Coincidentally, this is also where we find a possible solution for preventing correlation attacks against breached databases.

l-diversity [5] 
One thing companies cannot control is how much knowledge about a POI an adversary has. This does not, however, divorce us from our responsibility to protect user data. This is where l-Diversity comes into play. This concept does not focus on the fields that attackers can use to identify a person with available data. Instead, it focuses on sensitive information in the dataset. By applying the l-Diversity principle to a dataset, companies can make it notably expensive for attackers to correlate information by increasing the number of required data points.

Solving Problems 
All of this sounds very academic, and the question remains whether or not we can apply this in real-life scenarios to better protect user data. In my opinion, we definitely can.

Social application developers should become familiar with the principles of k-Anonymity and l-Diversity. It’s also a good idea to build KPIs that can be measured against. If personal data is involved, organizations should agree on minimum values for k and l.

More and more applications allow user email addresses to be the same as the associated user name. This directly impacts the l-Diversity database score. Organizations should allow users to select their username and also allow the auto-generation of usernames. Both these tactics have drawbacks, but from a security point of view, they make sense.

Users should have some control. This becomes clear when analyzing the common data points that every application requires.

• Email address:
  • Do not use your corporate email address for online services, unless it is absolutely necessary
  • If you have multiple email addresses, randomize the email addresses that you use for registration
  • If your email provider allows you to append random strings to your email address, such as name+random@nullgmail.com, use this randomization—especially if your email address is also your username for this service
• Username:
  • If you can select your username, make it unique
  • If your email address is also your username, see my previous comments on this
• Password:
  • Select a unique password for each service
  • In some cases, select a phone number for 2FA or other purposes

By understanding the concepts of k-Anonymity and l-Diversity, we now know that this statement in the www.diyevil.com article is incorrect:

“While the techniques described above depend on a bit of luck and may be of limited usefulness, they are yet another tool in the pen tester’s toolset for open source intelligence gathering and user attack vectors.”

The success of techniques discussed in this blog depend on science and math. Also, where science and math are in play, solutions can be devised. I can only hope that the troves of “data scientists” that are currently being recruited also understand the principles I have described. I also hope that we will eventually evolve into a world where not only big data matters but where anonymity and privacy are no longer empty words.

[1] http://www.diyevil.com/using-snapchat-to-compromise-users/
[2] /wp-content/uploads/2014/01/K-Anonymity.pdf
[3] /wp-content/uploads/2014/01/paper1.pdf
[4] http://aboutmyinfo.org/index.html
[5] /wp-content/uploads/2014/01/ldiversityTKDDdraft.pdf